Merchandise NFT refers to non-fungible tokens that represent ownership or proof of authenticity for physical merchandise. These NFTs are usually linked to items such as clothing, art, or collectibles, providing a digital certificate that verifies the uniqueness of the item.When a merchandise NFT is created, it becomes part of a blockchain, which ensures its scarcity and prevents duplication. Buyers can own a unique digital asset that corresponds to their physical product, offering both a collectible aspect and potential investment value.Merchandise NFTs can enhance customer engagement. Brands may use them to offer exclusive rights to limited-edition items, promotions, or experiences that can boost the overall appeal of their products. Additionally, these tokens can also provide a way for creators and brands to earn royalties whenever their merchandise is resold on the secondary market.Overall, merchandise NFTs merge tangible products with digital ownership, adding a new layer of value and interaction for both consumers and creators.