21Shares, House of Doge Launch First Dogecoin ETP Endorsed by Foundation

Table of Contents

Share

21Shares has announced an exclusive partnership with the House of Doge to launch the first Dogecoin exchange-traded product (ETP) officially endorsed by the Dogecoin Foundation. The new product, listed under the ticker DOGE, will trade on the SIX Swiss Exchange, offering institutional investors regulated access to the cryptocurrency.

The ETP is physically backed, meaning each unit corresponds to an equivalent amount of Dogecoin held in reserve. The partnership marks a notable development in the integration of cryptocurrency into traditional financial systems, particularly for an asset known for its community-driven origins.

New Financial Access to a Community-Driven Cryptocurrency

Dogecoin, created in 2013 as a satirical alternative to Bitcoin, has grown into one of the most widely used digital currencies. Known for its fast transaction times and low fees, Dogecoin has increasingly been accepted by mainstream companies such as Microsoft and AMC Theatres for payments.

Unlike previous iterations of crypto investment vehicles, the 21Shares Dogecoin ETP is distinguished by its formal backing from the Dogecoin Foundation. The foundation’s involvement is seen as a key move to maintain alignment between institutional adoption and the cryptocurrency’s original values, which emphasize accessibility and community engagement.

Jens Wiechers, a member of the House of Doge advisory board and co-executive director of the Dogecoin Foundation, said the initiative provides “a regulated path for institutions to participate” while preserving the cryptocurrency’s grassroots appeal.

Institutional Interest in Digital Assets Grows

The launch comes amid rising institutional interest in digital assets, with 21Shares currently managing over $7.3 billion in assets across 11 major global exchanges, including Nasdaq and Euronext. By adding a Dogecoin-backed product, the firm expands its portfolio of cryptocurrency-based investment offerings.

According to Saris Mistry, director-elect of House of Doge and president of Sodexo North America, “Our partnership with 21Shares demonstrates the evolving maturity and legitimacy of Dogecoin in the financial world.”

Duncan Moir, president at 21Shares, noted that the product offers a new point of entry for investors seeking regulated exposure to the cryptocurrency market.The ETP is available starting this week on the SIX Swiss Exchange, with additional availability across other regulated markets potentially under consideration.

Disclaimer: This article is intended solely for informational purposes and should not be considered trading or investment advice. Nothing herein should be construed as financial, legal, or tax advice. Trading or investing in cryptocurrencies carries a considerable risk of financial loss. Always conduct due diligence before making any trading or investment decisions.