McDonald’s and Doodles Partner to Serve NFTs
McDonald’s is taking a significant step into the world of Web3 with a new partnership. The fast-food giant is teaming up with NFT brand, Doodles, for a holiday-themed campaign. This collaboration will blend physical and digital experiences, offering customers a unique way to engage with both brands. Starting November 18th, Doodles artwork will be featured on 100 million McCafe Holiday Cups across US McDonald’s restaurants. However, this is more than just a visual makeover. Customers who purchase a McCafe beverage through the McDonald’s app will receive a code, redeemable within Doodles Stoodio, an online platform where users can create and customize avatars. The code unlocks a digital pack of McDonald’s x Doodles branded collectibles. Doodles: From NFT Project to Mainstream Brand Doodles is known for its colorful, hand-drawn aesthetic and imaginative universe. From a popular NFT project, it has evolved to a broader entertainment brand. Again, the project has cultivated a loyal following of collectors and enthusiasts and collaborated with other major brands like Adidas. The project has also expanded beyond its original Ethereum-based NFT collection to include an avatar creation app on the Ethereum Layer-2 network Base. According to Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer, “Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape.” A History of Digital Innovation This isn’t McDonald’s first foray into Web3. The company has previously launched McRib-inspired NFTs and experimented with metaverse activations. This partnership with Doodles, however, represents a significant step forward in their digital strategy. By embracing NFTs and partnering with a prominent Web3 brand, McDonald’s is signaling its commitment to innovation and engaging with younger, tech-savvy audiences. This partnership signifies a growing trend. Major companies are increasingly recognizing the potential of NFTs to engage consumers in new ways. This creates unique opportunities for brands to connect with their audiences. Already, the collaboration has generated significant excitement within the NFT community. Doodles’ trading volume surged by 682% in the week following the announcement. The floor price of Doodles NFTs also saw a major increase.
