Astroturfing refers to the practice of creating a false impression of grassroots support for a project, product, or idea. In the context of cryptocurrency, this often involves orchestrating campaigns that make it seem like a particular coin or token has widespread popularity and endorsement when, in reality, the support is artificially generated.This can be done through fake social media accounts, manipulated online reviews, or coordinated posts in forums and communities. The goal is usually to mislead potential investors or users into thinking a project is more legitimate or valuable than it is.Astroturfing can significantly affect market perception. When people believe that a cryptocurrency has genuine backing, they may be more inclined to invest, potentially inflating the coin’s value. However, once the truth comes out, it can lead to a sharp decline in trust and price, harming investors and the overall ecosystem. Being aware of astroturfing tactics can help individuals make more informed decisions in the often tumultuous environment of cryptocurrency investments.