Whitelabeling refers to the practice of creating a product or service that other companies rebrand as their own. In the cryptocurrency sector, this often involves platforms that provide the underlying technology for services like exchanges, wallets, or payment systems.Companies can purchase this technology and customize it with their branding, allowing them to offer cryptocurrency services without needing to develop the infrastructure from scratch. This approach is cost-effective and time-efficient, enabling businesses to enter the market more quickly.For instance, a startup can use a whitelabeled exchange solution, which includes features like trading functionalities and user interfaces, but presents it under its own brand. This allows firms to focus on marketing and user acquisition rather than technical development.Whitelabeling fosters innovation and competition by lowering barriers to entry, making it easier for new players to join the market while providing established brands a chance to diversify their offerings.