DDC Enterprise Limited has secured investment agreements for a $124 million equity financing round, the company announced Wednesday. The new funding, priced at $10.00 per Class A share, aims to accelerate its Bitcoin treasury strategy and strengthen its position in the institutional digital asset market. The issuance price represents a 16% premium to DDC’s closing share price on October 7 and was set near the company’s 15-day average. The round is expected to close subject to customary conditions.
Investment Led by Global Consortium
The financing is led by PAG Pegasus Fund and Mulana Investment Management, with additional participation from OKG Financial Services Limited, a subsidiary of OKG Technology Holdings. DDC founder, chairwoman, and CEO Norma Chu will personally invest $3 million in the round.
All participating investors, including Chu, have agreed to a 180-day lock-up period. This commitment prevents the sale of newly acquired shares within that timeframe, signalling investor alignment with the company’s long-term strategy. Maxim Group LLC served as the exclusive financial advisor for the transaction.
DDC Enterprise Bitcoin Treasury Expansion
The company said the capital infusion will be directed toward advancing its Bitcoin treasury strategy, which includes expanding institutional-grade holdings and operational capabilities. DDC has already secured 1,058 BTC and has set a target of 10,000 BTC by the end of 2025.
Chu said in a statement that the financing supports the company’s broader goal of becoming a key institutional participant in the global Bitcoin treasury market. “This financing round contributes not only capital, but also strategic value and momentum as we advance DDC’s position,” she said.
PAG Pegasus Fund founder Jack Li said the investment reflects confidence in DDC’s ability to expand its platform beyond its core business. Mulana Investment Management CEO Gillian Wu described DDC’s approach as disciplined and institutionally focused in a sector often characterised by volatility.
Market Implications
The move places DDC among a growing number of publicly listed companies integrating Bitcoin into their corporate balance sheets. Institutional Bitcoin treasuries have drawn increasing interest from investors seeking diversification and hedges against traditional market risks.
The company’s strategic financing approach, paired with its lock-up commitments, signals a long-term outlook in a volatile market. DDC did not provide a specific timeline for when it expects to complete its targeted Bitcoin accumulation but reaffirmed its end-of-year 2025 goal.
