Aurora Mobile Ltd. announced on June 24 that its board has approved a plan to invest up to 20% of its total cash and cash equivalents in digital assets, including cryptocurrencies such as Bitcoin and Ethereum. The move forms part of a broader treasury management initiative aimed at preserving asset value and supporting the company’s long-term business strategy.
The investment policy will apply to funds held by Aurora Mobile and its consolidated entities. In addition to Bitcoin and Ethereum, the company mentioned Solana and SUI among potential assets, along with other unspecified tokens.
Aurora Mobile, a customer engagement and marketing technology provider listed on the Nasdaq under the ticker JG, said the decision reflects its evolving approach to managing capital in the current financial landscape.
A Strategic Shift in Treasury Management
The company framed the initiative as a diversification measure rather than a shift in core operations. Aurora Mobile said it would maintain sufficient liquidity for day-to-day needs and that the digital asset allocation would not impact its spending on growth initiatives or business development.
Chairman and CEO Weidong Luo said the move aims to position the company within the growing digital finance sector and diversify exposure beyond traditional asset classes. He characterized the decision as a “measured step” toward adapting treasury practices to reflect changes in global finance.
The company did not disclose a timeline for the investments or the specific percentage that would be allocated to each asset. It also did not indicate which platforms or custodians would be used for the asset purchases.
Core Business Remains Unchanged
Aurora Mobile emphasized that the digital asset investments will not affect its current business operations or strategic goals. The company continues to focus on expanding its global market reach and enhancing its artificial intelligence capabilities, referred to internally as its dual-engine strategy.
“Importantly, this initiative does not impact core business operations or capital allocation for growth initiatives. We remain fully committed to our primary business strategy and delivering shareholder value through our dual-engine strategy of global market expansion and AI empowerment,” Mr Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile, commented.
Founded in 2011, Aurora Mobile serves clients in mobile app analytics, customer engagement, and marketing solutions, primarily in China. It went public on the Nasdaq in 2018. As of the latest financial disclosures, the company has not reported holding digital assets on its balance sheet. The newly announced investment plan marks Aurora Mobile’s first formal entry into the cryptocurrency space.
