Binance is one of the largest cryptocurrency exchanges in the world, allowing users to trade various digital assets. Founded in 2017 by Changpeng Zhao, it quickly gained popularity due to its user-friendly interface and wide range of available cryptocurrencies.

The platform offers numerous features, including spot trading, futures trading, and options. It also provides advanced trading tools for experienced users, as well as a mobile app for trading on the go. Binance has its own native token, BNB, which can be used to pay for trading fees at a discounted rate.

Over time, it has expanded its services to include staking, savings accounts, and a launchpad for new tokens. Security measures are a key focus for Binance, with features like two-factor authentication and a Secure Asset Fund for Users (SAFU) that protects user funds in case of a security breach.

Overall, Binance is known for its extensive selection of cryptocurrencies and innovative trading options, making it a popular choice for both novice and experienced traders alike.