Brand Loyalty NFT refers to digital assets on a blockchain that represent a consumer’s commitment to a particular brand. Unlike traditional loyalty programs, which typically offer points or discounts, these NFTs serve as unique tokens that can signify exclusive rewards or experiences.When customers hold a Brand Loyalty NFT, they might unlock special perks like early access to new products, participation in exclusive events, or even personalized interactions with the brand. This creates a deeper, more engaging relationship between the brand and its consumers.Brands can also benefit from this model by gaining valuable insights into customer preferences and behaviors. The transparency of blockchain technology allows for secure tracking and easier management of these loyalty assets, enhancing customer experience while fostering trust. By combining the principles of loyalty programs with the innovative potential of NFTs, brands can create a more dynamic approach to customer engagement, driving loyalty and encouraging ongoing support.

UK’s FCA to Allow Retail Investors Limited Access to Crypto ETNs
The UK’s Financial Conduct Authority (FCA) will permit retail investors to access certain crypto asset-backed exchange-traded notes (cETNs) for the