A custom token is a type of digital asset created on a blockchain platform to serve specific functions or represent particular values. Unlike cryptocurrencies like Bitcoin or Ethereum, which primarily act as currencies, custom tokens can represent various assets or utilities.These tokens are often built using existing blockchain protocols, such as Ethereum’s ERC-20 or ERC-721 standards. This allows developers to create tokens that can facilitate transactions, grant access to services, or represent ownership of assets. For example, a custom token might be used in a decentralized application (dApp) to allow users to access premium features or participate in governance decisions.One of the main advantages of custom tokens is their flexibility. They can be tailored for various use cases, such as loyalty points, fundraising through Initial Coin Offerings (ICOs), or representing physical assets like real estate. As a result, they play a significant role in the evolving landscape of decentralized finance and digital asset management.