A shill refers to a person who promotes a cryptocurrency or project, often for personal gain. This promotion is typically done without disclosing their financial interests. Shilling can involve spreading positive information, hype, or misleading claims about a coin or token to drive up its price.Shills may operate on social media, forums, or chat groups, creating a false sense of demand. Their motives often include earning money from the increased value of their holdings or receiving incentives from the project creators.The practice is generally viewed negatively as it can mislead investors and distort the true market value of a cryptocurrency. While some shills may genuinely believe in the project’s potential, the lack of transparency raises ethical concerns.Investors are encouraged to conduct their own research and consider multiple sources of information before making decisions, especially when encountering overly enthusiastic endorsements.