Cardone Capital is deepening its exposure to Bitcoin after confirming a fresh allocation of roughly $10 million into the digital asset, a move disclosed by founder and CEO Grant Cardone as prices dipped near the $93,000 level.
The purchase comes at a moment of heightened volatility across global markets, with Bitcoin sliding about 2% over 24 hours amid renewed geopolitical and macroeconomic pressures. Despite the short-term pullback, Cardone emphasized that the firm remains focused on long-term accumulation rather than reacting to daily price swings.
“We’re not trading Bitcoin. We’re accumulating it,” Cardone said in a recent post on X, reiterating that the firm’s strategy is designed to compound over time.
Buying the Dip With Rental Income
Unlike many corporate Bitcoin buyers that rely on debt or equity issuance, Cardone Capital is funding its Bitcoin purchases through rental income generated by its multifamily real estate portfolio.
The firm manages approximately $5.3 billion in real estate assets across the United States, with steady net operating income providing the cash used to acquire BTC during market pullbacks.
The latest $10 million allocation pushes Cardone Capital’s total Bitcoin holdings close to 1,000 BTC, according to company disclosures. The buy was executed as Bitcoin retreated from levels above $95,000 earlier in the week, following market concerns tied to new U.S. tariffs announced on several European countries.
This approach reflects a broader philosophy Cardone has promoted over the past year: converting predictable cash flow from income-producing properties directly into Bitcoin, without introducing balance sheet risk.
A Hybrid Real Estate–Bitcoin Model
Cardone Capital’s structure has drawn attention for blending traditional real estate investing with systematic Bitcoin accumulation. Earlier in 2025, the firm launched a hybrid fund that paired a $235 million multifamily acquisition with a $100 million Bitcoin allocation. A key asset in that fund is a 366-unit apartment complex in Boca Raton, Florida, which generates an estimated $10 million in annual net operating income.
Rather than distributing that income or recycling it into additional property acquisitions, Cardone Capital directs the cash flow toward recurring Bitcoin purchases. The company describes the system as mechanical, with Bitcoin buys occurring regardless of broader market sentiment.
Tax-advantaged depreciation from real estate holdings also plays a role, allowing the firm to maintain consistent capital deployment without selling assets or raising external financing.
Long-Term Targets and Industry Context
Cardone has outlined ambitious goals for the firm’s Bitcoin strategy. According to recent statements, Cardone Capital is targeting 3,000 BTC by the end of 2026, with a longer-term objective of accumulating as much as 10,000 BTC across various investment vehicles.
The CEO has also indicated plans to launch a publicly traded, Bitcoin-focused company in 2026. That entity would be structured to acquire Bitcoin exclusively through rental income generated by real estate assets, extending the firm’s current model into public markets.
Cardone Capital’s move mirrors a growing trend among institutional investors seeking to pair Bitcoin with cash-generating businesses rather than treating it as a standalone treasury asset. Firms like Strategy, led by Michael Saylor, have also signaled continued accumulation during recent market weakness, though often through leveraged or capital market-driven approaches.
For Cardone Capital, the latest $10 million Bitcoin purchase reinforces a clear message: the firm intends to keep turning bricks into Bitcoin, using steady rent checks to build what it views as a long-term digital reserve.
