Pump and Dump refers to a fraudulent scheme where the price of a cryptocurrency is artificially inflated through false or misleading statements. In a pump, orchestrators buy large amounts of a low-value coin, creating sudden demand that drives up the price. They often promote the coin in online forums, social media, or via messaging apps to get others to buy in, further increasing the price. Once the price reaches a desired level, those who orchestrated the scheme sell their holdings at a profit. This sudden sell-off causes the price to plummet. Many investors who bought in during the pump end up with significant losses, as they are left holding a depreciated asset. These schemes exploit the volatility and speculative nature of cryptocurrencies, often targeting inexperienced investors. Regulatory bodies advise caution and thorough research to avoid falling victim to such scams.