MicroStrategy is a business intelligence company that has gained significant attention for its large investments in Bitcoin. Founded in 1989, the firm originally focused on analytics and cloud-based software. However, its strategy shifted in 2020 when it began acquiring Bitcoin as a primary reserve asset.Under the leadership of CEO Michael Saylor, MicroStrategy has consistently purchased Bitcoin, viewing it as a hedge against inflation and a superior store of value compared to traditional assets. Their approach has sparked interest among institutional investors, showcasing a trend where corporations can hold Bitcoin on their balance sheets.MicroStrategy’s Bitcoin holdings have made it one of the largest corporate holders of the cryptocurrency. Their moves have influenced market sentiment and prompted other companies to consider similar strategies. As a result, MicroStrategy is often referenced in discussions about corporate adoption of Bitcoin and its implications for the broader financial landscape.