BitClout is a platform that combines social media with blockchain technology, allowing users to trade “creator coins” related to individual users or public figures. Each user can create a coin that reflects their popularity, and its value fluctuates based on supply and demand.

When a coin gains value, it indicates that the individual has increased in popularity or influence. Users can buy and sell these coins, potentially profiting from their investments as the individual’s status rises or falls. BitClout also enables users to post updates and engage with others on the platform, similar to mainstream social media.

This engagement can further influence the value of users’ coins. To participate, a user must first create an account and fund it with the platform’s native currency. BitClout offers a novel approach to personal branding and monetization on social networks, merging financial incentives with social engagement. However, it has raised concerns regarding privacy and the ethics of assigning monetary value to individuals based on their social influence.